SINCE 1999
引領(lǐng)廚電未來，共創(chuàng)美好生活
深圳市方瑞廚具有限公司（簡稱“方瑞”），自1999年成立以來，一直深耕廣東與海南地區(qū)廚電市場，作為方太品牌的堅(jiān)實(shí)后盾，全面負(fù)責(zé)方太于廣東、海南區(qū)域品牌推廣、渠道拓展、產(chǎn)品營銷及售后服務(wù)的重任。我們致力于為客戶提供優(yōu)質(zhì)服務(wù)，通過加強(qiáng)信息化建設(shè)，推動(dòng)營銷創(chuàng)新，優(yōu)化生產(chǎn)流程，加速庫存周轉(zhuǎn)，提升物流配送效率，并確保售后服務(wù)滿意度，從而為客戶打造無與倫比的體驗(yàn)。
專注方太品牌，引領(lǐng)廚電潮流
方瑞專注于FOTILE方太品牌的嵌入式廚房電器銷售與服務(wù)，業(yè)務(wù)覆蓋零售與工程兩大領(lǐng)域。我們提供多元化產(chǎn)品線，包括集成烹飪中心、吸油煙機(jī)、水槽洗碗機(jī)、嵌入式洗碗機(jī)、凈水機(jī)、嵌入式灶具、消毒柜、微波爐、烤箱、蒸箱、燃?xì)鉄崴骷氨涞龋瑸橄M(fèi)者量身打造高端全場景廚電解決方案，涵蓋排煙烹飪、洗消飲用及保鮮冷儲(chǔ)等全方位場景。
全渠道布局，服務(wù)觸手可及
在廣東與海南，方瑞擁有近2000人的專業(yè)團(tuán)隊(duì)，其中編制員工達(dá)800人，加盟商及售后網(wǎng)點(diǎn)服務(wù)商合作伙伴300家，員工近1200人，每年服務(wù)22萬客戶。在廣東、海南區(qū)域方瑞設(shè)立了10個(gè)服務(wù)中心，構(gòu)建了涵蓋專賣店、家電連鎖、傳統(tǒng)百貨及工程的全渠道銷售網(wǎng)絡(luò)，布點(diǎn)近1000個(gè)，全面覆蓋區(qū)域內(nèi)所有市區(qū)、縣級及城鎮(zhèn)市場，確保服務(wù)觸手可及。
文化引領(lǐng)，共創(chuàng)和諧
方瑞秉承“愛國、愛家、愛公司”的核心價(jià)值觀，致力于培養(yǎng)員工的愛與感謝能力。我們倡導(dǎo)以客戶為中心的服務(wù)環(huán)境，堅(jiān)信“客戶永遠(yuǎn)是對的”，并以此為基石，培養(yǎng)員工的利他精神。通過融入孝道與家庭幸福理念，我們鼓勵(lì)員工以陽光心態(tài)和溫暖微笑面對每一位客戶，讓顧客在享受方太產(chǎn)品與服務(wù)的同時(shí)，感受到如家般的溫馨與關(guān)懷。
攜手并進(jìn)，共創(chuàng)輝煌
我們與300家小微創(chuàng)業(yè)合作伙伴建立了深厚的合作關(guān)系，共同面對挑戰(zhàn)，共擔(dān)風(fēng)險(xiǎn)與損失。在市場波動(dòng)和經(jīng)濟(jì)下行的艱難時(shí)期，我們團(tuán)結(jié)一心，憑借卓越的產(chǎn)品、高效的運(yùn)營及優(yōu)質(zhì)的服務(wù)，共同應(yīng)對挑戰(zhàn)，將危機(jī)轉(zhuǎn)化為成長的契機(jī)。我們堅(jiān)信，通過共同努力，方瑞將開創(chuàng)更加輝煌的未來，為社會(huì)的和諧與進(jìn)步貢獻(xiàn)力量，讓生活更加美好。
Leading the Future of Kitchen Appliances, Co-creating a Better Life
Shenzhen Fangrui Kitchenware Co., Ltd. (abbreviated as "Fangrui"), established in 1999, has been deeply rooted in the kitchen appliance market of Guangdong and Hainan. As a solid support for the FOTILE brand, Fangrui is fully responsible for brand promotion, channel expansion, product marketing, and after-sales service of Fotile in Guangdong and Hainan regions. We are committed to providing customers with exceptional service by strengthening information construction, driving marketing innovation, optimizing production processes, accelerating inventory turnover, enhancing logistics and delivery efficiency, and ensuring after-sales service satisfaction, thereby creating an unparalleled experience for clients.
Focusing on the Fotile Brand, Leading Kitchen Appliance Trends
Fangrui specializes in the sales and service of FOTILE's embedded kitchen appliances, covering both retail and engineering sectors. We offer a diversified product line, including integrated cooking centers, range hoods, sink dishwashers, embedded dishwashers, water purifiers, embedded cooktops, sterilization cabinets, microwaves, ovens, steamers, gas water heaters, and refrigerators, tailored to provide consumers with high-end, comprehensive kitchen appliance solutions encompassing smoke exhaust, cooking, cleaning, drinking, preservation, and cold storage scenarios.
Omnichannel Layout, Accessible Services
In Guangdong and Hainan, Fangrui boasts a professional team of nearly 2,000 people, including 800 permanent staff and nearly 1,200 employees from 300 franchisees and after-sales service providers and partners. We serve 220,000 customers annually. Fangrui has established 10 service centers in Guangdong and Hainan, constructing an omnichannel sales network encompassing specialty stores, home appliance chains, traditional department stores, and engineering projects, with nearly 1,000 outlets, comprehensively covering all municipal, county, and town markets within the region to ensure accessible services.
Culture-Driven, Co-creating Harmony
Fangrui adheres to the core values of "loving the country, family, and company," striving to cultivate employees' abilities to love and show gratitude. We advocate for a customer-centric service environment, believing firmly that "the customer is always right," and use this as a foundation to cultivate employees' altruistic spirit. By integrating the concepts of filial piety and family happiness, we encourage employees to face every customer with a sunny mindset and warm smile, allowing customers to feel the warmth and care of a home while enjoying FOTILE products and services.
Advancing Together, Creating Glory
We have established profound cooperative relationships with 300 micro-entrepreneurial partners, facing challenges and sharing risks and losses together. During difficult times of market fluctuations and economic downturns, we unite as one, relying on our excellent products, efficient operations, and superior services to jointly tackle challenges and convert crises into growth opportunities. We firmly believe that through our joint efforts, Fangrui will usher in an even more glorious future, contributing to social harmony and progress and making life even better.
